Downton Abbey Movie Officially Begins Production). He soon falls asleep and as Annie prepares to turn in herself she receives a phone call from her boyfriend Jonathen who is with Adam and Nash. Julie dismisses his claim, and instead argueswith Dennis. Once again using unique social media strategy after the success of the first two films, Paranormal Activity 3 created the "Tweet Your Scream" campaign on Twitter in preparation for the release. Dennis notices that since Kristi's imaginary friend Toby appeared, strange things have been happening around the house. Dan reveals nothing about what happened to Kristi. Annie believing it to be off picks it up not paying attention and simply puts it upon their mirror table facing the two girls beds. And now, on to the unanswered questions. Events escalate as Katie finds the photo of herself that Dan burned (she thought it lost in the house fire from her childhood) and starts to show signs of being possessed by the entity. Annie and Aleisha decide to sneak back the boy who tells his name as Robbie back to their dorm room until morning when they will phone a child care agency. 12 Bringing its total.6 million, it set a new record for the franchise, a horror film ( Paranormal Activity 2,.6 million). It was to be paranormal activity symbol directed by Henry Joost and Ariel Schulman, the directors of the third film. When Katie is eventually physically assaulted by the demon, she and Micah decide they will flee to a hotel.