Gambling social marketing
Social Marketing and Problem Gambling: A Critical Perspective The paper provides a timely reminder of the role of policy levers, harm-minimisation. What do you do when your marketplace is booming, booming, booming, but practically no US Web sites will accept your ads? Marketing online gambling and poker sites is not illegal -- it's just discouraged by the US federal government. Despite this millions of Americans are flooding online to play. Top execs at three of the biggest sites in the . 1 THE SOCIAL AND ECONOMIC IMPACTS OF GAMBLING Robert J. Williams, Ph.D. Professor, Faculty of Health Sciences, and.
Social Marketing Campaigns for Youth Gambling Prevention: Lessons Learned from Youth
Mental Health on Your Fertility Journey. Theoretical and applied perspectives chapter 1, pp. Social marketing advertisements, depicting real-life stories with an emotional appeal, that portrayed the negative consequences associated with a gambling problem were highly endorsed by participants. What can we do about it problematic, excessive use? Various lobby groups e.
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Media-based prevention programs have long been employed as tools to address high risk behaviours, namely drug, alcohol and tobacco use, as well as sexual health. However, social marketing has yet to be drawn upon as a strategy to address problem gambling among adolescents. This strategy would appear to be especially relevant given the recent rise in the portrayal of gambling in the mass media, often glamorizing and normalizing games and practices. The authors aimed to examine the use of social marketing as a strategy for gambling prevention among adolescent.
Social marketing advertisements, depicting real-life stories with an emotional appeal, that portrayed the negative consequences associated with a gambling problem were highly endorsed by participants. Participants further recommended illustrating the basic facts of gambling using simple messages that raise awareness in a non-judgmental manner.
It is expected that this study serve as a source for the development of future social marketing campaigns on youth gambling. Targeting variable and campaign strategies recommended herein should be considered in the early stages and tested along the way. Lessons Learned from Youth. This is a preview of subscription content, log in to check access. Canadian gambling behaviour and attitudes: The application of youth substance use media campaigns to problem gambling: Journal of Health Communication, 10 , — Using beliefs about positive and negative consequences as the basis for designing message interventions for lowering risky behavior.
Toward and integrated approach. A clinical and research perspective. The Electronic Journal of Gambling Issues, 2 , 1— Adolescents with gambling problems: A synopsis of our current knowledge. The Electronic Journal of Gambling Issues, 10 , 1— Understanding youth gambling problems: The prevention of gambling problems in youth: Journal of Gambling Studies, 18, 97— The art of cause marketing: How to use advertising to change personal behaviour and public policy.
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