Google gambling ads
Google has informed Italy-facing AdWords advertisers that they will no longer be able to advertise gambling products and services in Italy. The announcement comes shortly after a proposed ban on all forms of gambling advertising was approved by the Italian government. Google has said in a recent email to AdWords [ ]. Google announces policy change to conform to Italy's new gambling advertising ban; Microgame CEO calls for Italy-wide shutdown to protest gov't decision. Google, a company with a very strict advertising policy, has now decided to allow certain gambling ads to be presented on their sites, including YouTube from now on. Youtube, owned by Google, will allow ’licensed entities located in England, Scotland, Wales, Italy, France or Spain’ to display online gambling advertisements on Youtube.
Google reintroduces gambling ads
A disapproved ad won't run until the policy violation is fixed and the ad is approved. Google has also stressed that advertisers authorized to promote gambling services and products in other jurisdictions will be able to continue doing that. UK State-owned or government-licensed lotteries are allowed. Casino games Sports betting Bingo Lotteries Sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license. Google enforces this caveat through their application process.
Gambling and games
Another major advertising medium has changed its policies for advertising gambling products in Italy after Google AdWords informed last week Italy-facing advertisers that they will no longer be able to promote gambling products and services in the country. Adverts that promote or facilitate online real money gambling, real money games of skill or real money lotteries, including online real money casinos, sport books, bingo or poker, are only allowed with prior written permission.
The social media company has informed Italy-facing advertisers as well as operators licensed to operate in the country who are advertising their products to Italian customers that it has decided to revoke all prior written permissions issued to those regarding their Italian operations. It is also understood that the new advertising policies are set to take effect in the next few days and will concern both Facebook pages that advertise gambling products to Italian gamblers as well as Facebook ads that target that same demographic.
News about Facebook banning Italy-facing gambling adverts arrive just a week after Google AdWords prohibited such adverts to show full compliance with the Dignity Decree. Here it is important to note that the full ban on gambling advertising is actually yet to take effect in Italy.
This is slated to happen on January 1, A separate rollout of news from Italy from the past several days shows that the looming ads ban has not deterred local gambling company Gamenet Group from pursuing consolidation in its domestic market.
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